History
Digital Outdoor
Advertising Association
DIGITAL OUTDOOR ADVERTISING ASSOCIATION is a nonprofit organization.
The association UNITES AND REPRESENTS THE INTERESTS OF MEDIA COMPANIES, ADVERTISERS, AGENCIES, ADVERTISING TECHNOLOGY PROVIDERS, AND INDIVIDUALS ENGAGED IN DIGITAL OUTDOOR ADVERTISING. THE ASSOCIATION PROMOTES THE DEVELOPMENT AND IMPLEMENTATION OF BEST PRACTICES IN THE ADVERTISING INDUSTRY.
DIGITAL OUTDOOR ADVERTISING ASSOCIATION was founded in 2013.
IT INCLUDES OVER 80% OF THE ADVERTISING AGENCIES AND MEDIA COMPANIES WORKING IN THE FIELD OF DIGITAL ADVERTISING
The association protects, unites, and promotes the interests of its members, influences the future development of digital advertising, and works systematically to enhance the competitiveness of Bulgarian businesses. In its development, the Association demonstrates consistency in its policies and systematic actions. It raises awareness about digital outdoor advertising, creates best practices to improve the quality, appearance, safety, and effectiveness of digital advertising.